_A Race for publicity

A research publishment that I did on the advertisement part of American race car sponsoring, and how they respond to the mass culture like the pop art movement. DHG asked me to design a european Ford Capri RS3100 Broadspeed with the advertisment of the american beer brand Miller Highlife on. Using my research document to mix these 2 different worlds of advertisment. Later the FIA rejected the car at first for not being period correct because of the american brand.

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